Privacy Policy

Effective Date: October 31, 2025

Who We Are

HomeStretch Active Living (“HomeStretch”, “we”, “our”, “us”) provides kinesiology-led wellness programs, workshops and personal training that help older adults improve balance, strength, and confidence.

We are committed to protecting the privacy and security of your personal information and to complying with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, British Columbia’s Personal Information Protection Act (PIPA).

1. Our Commitment

We believe in being open and transparent about how we handle your information. We collect only what we need to deliver quality services, communicate effectively, and improve your experience.

We will never sell, rent, or trade your personal information.

2. Information We Collect

We may collect the following types of personal information:

a) Information You Provide Directly

  • Name, email, phone number, and address

  • Health or mobility information (if voluntarily provided to personalize kinesiology or wellness programs)

  • Payment details (processed securely by our payment partners—HomeStretch does not store credit card information)

  • Form submissions through our Customer Relationship Management Software, such as bookings, assessments, or consultation requests

  • Email and SMS opt-ins for marketing, reminders, or class updates

b) Information Collected Automatically

  • IP address, browser type, and device information

  • Pages visited, time spent, and referring URLs

  • Data captured through cookies, pixels, and analytics tools (see Sections 7 & 8)

c) Information from Third Parties

  • Referral sources or social media interactions (if you’ve engaged with our content or ads)

  • Payment gateways, scheduling systems, or partners who refer you to us

3. How We Use Your Information

We collect and use information for the following purposes:

  1. To deliver services: process bookings, communicate with clients, and deliver programs.

  2. To improve user experience: analyze how visitors interact with our website and materials.

  3. To communicate: send confirmations, reminders, educational content, and updates.

  4. To market responsibly: share relevant offers and wellness resources via email, SMS, or social media (with your consent).

  5. To operate our CRM: personalize your experience within our Customer Relationship Management Software, ensuring accurate scheduling, follow-up, and record-keeping.

  6. To advertise transparently: use Meta Ads (Facebook/Instagram) and other analytics tools to reach individuals interested in our services.

4. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tools to provide functionality and measure engagement. These include:

  • Essential cookies for core site operations.

  • Analytics cookies (via Google Analytics) to understand how users interact with our site.

  • Meta (Facebook/Instagram) Pixel to help us show relevant ads to people who have visited our website.

  • GoHighLevel tracking to support forms, automations, and CRM integrations.

These tools do not provide us with personally identifying data such as your name or address unless you voluntarily supply it.

You can control cookies through your browser settings. To opt out of Meta or Google ad tracking, visit:

5. Consent

By interacting with our website, submitting a form, or engaging with our content, you consent to the collection, use, and disclosure of your information as described here.

You may withdraw consent at any time by contacting us. Withdrawing consent may affect our ability to provide certain services or updates.

6. How We Share Information

We only share information as reasonably necessary to deliver our services. This includes:

  • Service providers (GoHighLevel CRM, Google Analytics, Meta Ads Manager, secure payment processors)

  • Professional advisors (legal, accounting, or compliance partners)

  • Authorities where required by law or to protect safety and property

We ensure all service providers maintain strong privacy and security standards.

7. Data Retention

We keep personal information only as long as needed for its intended purpose or as required by law.
When no longer needed, we securely delete or anonymize the data.

8. Safeguards and Security

We use a combination of technical, physical, and administrative safeguards, including:

  • Encrypted data transfer (SSL)

  • Restricted access to personal data within our CRM

  • Staff training and confidentiality agreements

  • Secure authentication for all system access

While no system is 100% secure, we take all reasonable steps to protect your data.

9. Your Rights

You have the right to:

  • Access your personal information

  • Request corrections to inaccurate information

  • Withdraw consent or opt out of communications

  • Request deletion of your personal data, where permissible

To exercise any of these rights, contact our Privacy Officer (see below).

10. Children’s Privacy

Our services are intended for adults. We encourage parents or guardians to supervise children’s online activity. We do not knowingly collect data from minors without parental consent.

11. Third-Party Links

Our site may contain links to external websites or social media platforms. We are not responsible for their content or privacy practices.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our operations or legal requirements. Updates take effect 30 days after posting the revised policy.

13. Contact Us

For questions, access requests, or complaints regarding this Policy, please contact:

Privacy Officer
HomeStretch Active Living
Melissa@homestretch4seniors.ca